Associate Director, Strategy & Analysis

Job Description

Digitas is one of the country’s leading digital and direct marketing agencies. Digitas offers marketing services and strategy to design, build and run the marketing engines that drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading brands. Known for its blend of strategy, creativity, execution and measurement, Digitas is a four-time Cannes Lions Award winner in both Cyber and Direct categories. Founded in 1980, Digitas has principal locations in Boston, Chicago, Detroit and New York. The Digitas agency family is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world’s fourth largest communications group and second largest media counsel and buying group.

For more information, visit www.digitas.com.

Summary:
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. The position requires world class consulting skills and marketing experience to provide strategic direction and insight driven analysis to our blue chip client roster. The ideal candidate has 5+ years experience across a combination of strategy consulting and marketing strategy or analytics. As an Associate Director, you will work at the direction of a Senior Leader and be responsible for assigned staff.

Detailed Description:
• Act as focal point for internal cross-functional teams and liaison to client teams. Develop business within the context of existing client project work
• Contribute to strategy-oriented intellectual capital for clients and the internal Digitas organization. Develop effective relationships with clients and other groups across the agency
• Define scope, recommended approach, and manage execution of strategy and strategic planning projects for clients
• Contribute to formal frameworks and methodologies for approaching major strategic issues, both leveraging existing Digitas intellectual capital and developing innovative concepts
• Provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation
• Serve as an account team partner in aligning marketing productivity with a client’s broader business goals and objectives
• Contribute to the development and presentation of new business proposals to existing and new clients
• Build a team environment amongst account staff and other departments; motivate others
• Participate in hiring of new employees

Job Requirements

Qualifications:
• Relevant business experience in Management Consulting, Marketing, Advertising, or Interactive Consulting
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)
• Able to manage and coordinate multiple strategy projects across internal teams and client relationships
• Degree in marketing, economics: MBA or advanced degree a plus
• Possession of excellent written, oral communication and presentation skills
• Experience managing and coordinating multiple projects across internal teams
• Proven leadership ability with strong client relationship skills
• Proficient in Excel, Word, PowerPoint with strong SAS or SPSS, and other database packages (e.g., MS Access)
• Extensive experience managing, mentoring and leading a team
• Must be willing to travel up to 50%

D I G I T A S – 4th Best Company to Work for in NY State 2007, NY State Society for HR Management