Hispanic Meeting & Event Planning Online Directory Launched

A new Hispanic Event Planning Online Directory was launched this week to serve meeting and event planners with a major focus on small businesses and the Hispanic market.

Latino Speakers Bureau founder, Leonor McCall-Rodriguez, has created a new website designed for event planners with a directory of keynote speakers, meeting venues and a wider variety of resources in a one-stop-shop online directory geared to showcase not only Hispanic speakers, but a broader offering of women and minority-owned small businesses.

“After 6 years of work with the Speakers Bureau, we met many business owners who were not connecting with event planners and meeting professionals, so we did the same thing we did with the Bureau: we created a new online solution”, said McCall-Rodriguez, a long time NSHP member. Her career spans the U.S. and Latin America, with marketing and business development projects including several Fortune 100 companies.

In her industry, she faced the challenge of Hispanic speaking professionals to increase visibility, because they operate as sole proprietorships or small businesses and compete against large scale general market Bureaus. This is critical to an industry where speakers must highlight their programs, resumes and seminars in different languages before potential corporate, government, conference and non-profit event planners. Today, the Latino Speakers group boasts multiple sites and includes successful Latinos who travel the world with their best sellers and keynotes. Among them are Joachim de Posada, Dr. Jo Ann Pina, Jimmy Cabrera, Victor Antonio Gonzalez, Simon Silva, Maria Marin and Manny Medrano.

With the new LatinoSpeakersBureau.com, other small businesses and professionals such as photographers, lawyers, producers, emcees and comedians will be part of the online directory. The new portal includes an event calendar, articles, and a Classifieds section, sure to grow as minority businesses build their ads for the event and meeting industry.
It is also expected to attract corporate advertisers who offer travel, production services and event locations.

One category that has aroused interest is Weddings & Quinceañeras, that will showcase professionals and services related to these life events, including culturally relevant seminars for young women and couples from Hispanic professionals.

The site will also showcase many non-profits that reach out to the Latino Speakers Bureau, including those that provide Spanish assisted services for the community.

Leonor concluded, “When you see a market need, you can wait for the market to solve it, or jump in and blaze your own solution. I prefer the latter.”

Latino Speakers Bureau is a division of Mira Promo Inc., California Corporation serving the Hispanic market since 2002, with Hispanic market and multicultural business development solutions. Latino Speakers Bureau is a trademark of Mira Promo Inc.
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Contact:
Leonor McCall-Rodriguez
310-937-2789
info@latinospeakersbureau.com